Postcard spotted in a Champéry shop:



<figure class="wp-block-image alignnone size-large wp-image-135"><img decoding="async" loading="lazy" width="1024" height="726" src="http://runthealpsstg.wpengine.com/wp-content/uploads/2013/05/Scan-131250001-1024x726.jpg" alt="What's your path?" class="wp-image-135" srcset="https://runthealpsstg.wpengine.com/wp-content/uploads/2013/05/Scan-131250001-1024x726.jpg 1024w, https://runthealpsstg.wpengine.com/wp-content/uploads/2013/05/Scan-131250001-300x212.jpg 300w, https://runthealpsstg.wpengine.com/wp-content/uploads/2013/05/Scan-131250001-160x113.jpg 160w, https://runthealpsstg.wpengine.com/wp-content/uploads/2013/05/Scan-131250001-253x180.jpg 253w, https://runthealpsstg.wpengine.com/wp-content/uploads/2013/05/Scan-131250001-360x255.jpg 360w, https://runthealpsstg.wpengine.com/wp-content/uploads/2013/05/Scan-131250001.jpg 1330w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">What&#8217;s your path?</figcaption></figure>



Il n’y a qu’un seul bon chemin, et c’est le tien!



Translation: There’s only good path, and it’s yours.



It’s a syrupy cliché, for sure, and any other time, I would have dismissed it out of hand. But, like a lot of cliches, there&#8217;s truth underneath the worn surface. Finding myself happily wandering around the Swiss Alps, mixing my job at home with discussions about trail running with a wide range of enthusiastic Swiss mountain runners, it definitely resonated.

Follow Your Own Path

Power your way up big climbs with our rugged Run the Alps ridge line coming up your calves! Even if you’re running in Crested Butte, Colorado instead of Chamonix, France, we hope having your feet wrapped in the Alps will transport you at least for a few moments to a land of glaciers, high pastures, and curious cows. Our Run the Alps socks come in 7" crew and also our traditional 5". Both heights feature arch support, moisture channels, and cushioning where it counts. One size fits just about everyone’s feet. Garment specs 100% Sorbtek® custom nylon. Manufactured by Fitsok, one of the leaders in trail running socks.

Power your way up big climbs with our rugged Run the Alps ridge line coming up your calves!
Even if you’re running in Crested Butte, Colorado instead of Chamonix, France, we hope having your feet wrapped in the Alps will transport you at least for a few moments to a land of glaciers, high pastures, and curious cows.  Our Run the Alps socks come in 7" crew and also our traditional 5". 
Both heights feature arch support, moisture channels, and cushioning where it counts.
One size fits just about everyone’s feet. 
 
Garment specs
<ul>
<li>100% Sorbtek® custom nylon. </li>
<li>Manufactured by Fitsok, one of the leaders in trail running socks.</li>
</ul>